In 2019, Kingston Trolley Tours will operate Hop On, Hop Off Tours from Victoria Day weekend to Thanksgiving Day onboard Kingston’s iconic Red Trolleys, making stops throughout Historic Kingston. Our focus is on encouraging visitors to fully experience Kingston as a comprehensive destination. We achieve this by collaborating with attractions, restaurants, retail stores and accommodation partners to showcase our community.
Along with Kingston Accommodation Partners, Tourism Kingston, RTO-9 and Destination Ontario, we leverage marketing and promotion for the destination that focuses on the Trolley K-Pass Attractions Pass as a point of conversion, especially for first-time visitors. To participate in the Trolley Tour Brochure, please download and complete the listing form. Return the completed form to firstname.lastname@example.org (Attn: Eric Ferguson) by April 22, 2019.
Our marketing emphasis is on promoting all the things to experience in Kingston while encouraging visitors to stay longer and spend more. Our main tools are:
● 40,000 Trolley Route Map Brochures: Features attractions, retail & restaurant listings. Widely distributed to hotels and travel centers and provided to Trolley passengers.
● 20,000 Trolley Passports: A pocket-sized guide to everything to do along the Trolley route. One Passport is provided to every Trolley passenger. Limited spaces for Restaurant and Retail value offers.
● Web listings on the Kingston Trolley Tours Website: Features partner businesses alongside the information for each stop. The Trolley website is widely promoted with paid social, SEM and digital display marketing. When promoting Kingston experiences through our paid and organic channels we focus on our Brochure and Passport partner businesses.
● K-Pass: K-Pass is an all-inclusive
24h, 48h or 72h pass to Kingston’s museums and attractions. It incentivizes
longer stays and more engaged visitors. All K-Pass guests receive the Trolley
Map Brochure and Passport.
How your Business Can participate
We offer a limited number of listings in the Trolley Route Map Brochure, website, and Passport. Through our ongoing partnership with Downtown Kingston! Business Improvement Area, we are pleased to again offer all DK! member businesses an $130 discount on the listing and Passport Value Offer.
|Trolley Map Brochure Listing||$ 279 $199 for DK! members|
|Trolley Passport Value Offer||$ 149 $99 for DK! members|
|Website Business Listings||Included|
|Trolley and Cruise Passes – ($462 retail value)||Included|
As a Map Brochure listing partner, you will receive six complimentary tickets for a 24h Hop On, Hop Off Trolley Tour, and a Heart of the Islands Cruise from Kingston 1000 Islands Cruises. These tickets are for the exclusive use of you and your staff and are valued at $462. Our objective is that by making it easy for Kingston residents to experience our city’s attractions we will all be better prepared to promote our destination to family, friends and customers.
To purchase a retail listing please complete and return the Listing Agreement form no later than 5pm, Monday April 22, 2019. Space is limited.